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RESONANCE MARKETING puts the SOUL back into SELLING

 

 

RESONANCE PUTS THE SOUL
BACK INTO SELLING

Marketing was never meant to be slick and soul-less. Selling is a sacred process in which company and customer, seller and buyer, supplier and client engage in a mutually beneficial process that allows both sides’ needs to be fulfilled with truth, trust, and integrity.

Resonance Marketing is the art of fully aligning with who you are and what you have to offer, then developing creative alternatives to traditional advertising and marketing that demonstrate your understanding of your customer’s needs and desires.

Social Media forever changed social interaction in the modern world. The freedom to express any idea, mood, thought, or action with the world has not only revolutionized how we interact with one another, but also how advertising must be formulated in order to be effective.

Businesses are now harnessing this change by encouraging customers to interact with them through social media channels and utilizing what they learn to provide their customers with more of what they want. This is called Resonance Marketing.

Marketing was never meant to be slick and soul-less

RESONANCE MARKETING IS A LONG-TERM STRATEGY BASED ON BUILDING RELATIONSHIPS

It enables you to develop loyal customers by expressing the core values your business represents and engaging them in a mutually rewarding relationship.

It involves engaging your audience with conversation and messages that reflect your customers’ values and interests and reinforces their desire to do business with you.

Resonance Marketing:

• Goes deeper
• Focuses on developing a direct relationship with your customer
• Demonstrates your authenticity and shared values
• Places you in a position where you become more than just another choice on a retailer’s shelves
• Creates an affinity for your brand
• Adds value to your relationship with your customer.

THE KEY TO RESONANCE IS
COMMUNICATION

 

When you employ a Resonant Marketing strategy your communications let your audience know:

Who You Are
What You Are About
That you’re on the same wavelength—your interests are aligned with theirs; you have the same philosophies, values, and beliefs; your products or services meet their core needs and desires; that they can not only rely on you, but they will also get something out of your relationship that other businesses don’t offer them.

In short…
Resonance Marketing puts the SOUL back into selling

Discover what the Resonance Process Masterclass can do for your project or business

Sharing your creations with an audience that wants, needs, or simply just appreciates them should be a mutually beneficial process that allows both sides’ needs to be fulfilled with truth, trust, and integrity.

oice on a retailer’s shelf
• Creates an affinity with your product or brand
• Adds value to your relationship with your customer.

HOW YOU COMMUNICATE IS KEY TO RESONANCE MARKETING

Resonance Marketing puts the SOUL back into selling

 

LETTING GO AGAIN BY KIMBERLY SMYTHE

KIMBERLY SMYTHE had been working on her unfinished manuscript for over ten years when she met Sandie. They worked together for over a year, gently nurturing, revising and editing what was, for Kim, an extremely emotional and challenging true story. One unexpected benefit for Kim was that the process became a wonderful catharsis for her unresolved feelings and emotions, enabling her to reach a place of calm resolution about a deeply distressing personal experience.

Another unforeseen benefit was the birth of a new goal to create The Hanai Foundation, a non-profit Center where people of all ages, beliefs, and backgrounds could come together in community.  

And Kim became the proud recipient of the Independent Book Publisher Association’s Benjamin Franklin Silver Honoree Award for her book (which, on this occasion, Sandie had no hand in judging.) www.lettinggoagain.com

NOTES FROM A HAPPY AUTHOR 


“If Sandie Sedgbeer’s name has crossed your path and you are thinking about working with someone to help you write your book, run, do not walk, drive, do not run, fly, do not drive—put everything you are doing down and call her now and tell her: “I want you to help me write my book.” And if you are lucky enough to be accepted by her, know that you will be challenged, pushed beyond your comfort zone, asked to rewrite things you hoped were already done; but in the end you will have a book that you are proud of and one that will be a gift to the millions of people who read it.”

Daniel Bruce Levin
Former Director of Business Development at Hay House. Author of The Mosaic. www.themosaiconline.com

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