Goldshield Healthcare was founded at a time when people were just beginning to discover the problems associated with processed foods, the benefits of supplements, and the importance of preventative health care. Its mission was provide up to date information and affordable health products and supplements to the public.
THE BRIEF
Assist the company to attain and maintain the No. 1 direct supplier of vitamins, minerals and food supplements in the UK by:
- Helping to develop innovative and informative communications solutions
- Keeping the company abreast of the latest research and developments in nutritional health
- Identifying, devising and helping to formulate exciting new product ranges
THE SOLUTIONS
1) Media, Print & Audio
Conceiving, designing, editing and overseeing the publication of a series of successful communication packages including:
Health Issues Magazine
“Hot News” Newsletter
Health Issues Consumer Fact Sheets
“Why Vitamins?” series of informational brochures and leaflets
Books – The Arthritis Solution, How to Beat the Menopause Naturally, Heart Health,
The Prostate, and The Definitive Guide to Permanent Weight Control.
Audio Tapes: The Natural Menopause Solution
Carefully targeted direct marketing packages, advertisements, advertorials, and product catalogs
2) Products
Conceiving, designing, developing and formulating several ranges of cosmetic, toiletry and body care preparations including:
Vitamin Essentials
Aroma Essentials
Spa Essentials
Fruit Essentials 
DERMEssentials
