Align | Create | Connect
The Alchemy of Conscious Business Development
“Sandie Sedgbeer was there for me at a moment in my life when I needed support to expand my work. Her warmth, authenticity and heart were key for me. I didn’t want coaching tools, or techniques barging over the tender seedling within me. Sandie felt real, like a friend with two feet on the ground, just standing with me to help uncover and emerge what was already there. And all of that with solid expertise, savvy networking experience and outright competence.” —YASMINA MARA, GERMANY
Your business is your dream, your creation. Whether it’s a large corporation or a small start-up with big ambitions, it’s your baby. andie can help you improve your marketing strategies and build your business
Whatever the objective, Sandie is never at a loss for a creative and effective solution to your marketing challenges. Her consultancy services have benefited large corporations, medium-size companies and individual one-man-businesses and authors around the world.
Here’s a sample of what she’s accomplished for small and large companies and individuals – and is now offering you.
NEWHALL PUBLICATIONS – CANDIS MAGAZINE
Newhall Publications, Inc., recruited Sandra to transform and breathe new life into its 21- year-old single-sheet 1.3 million circulation, charity-based Cancer and Polio newsletter.
Sandie immediately set about creating and establishing all marketing, editorial, PR & promotions departments, staffing, and policies and with an expert, hand-picked team in place, then relaunched the Newsletter as a fun- and fact-filled magazine. CANDIS magazine quickly became Great Britain’s most successful family magazine, featuring 132 pages of family-oriented content, and garnering several million pounds worth of advertising revenue per year, plus over £16,900,000 in annual subscription revenue (over £2 million of which was donated annually to charity), and it is still going strong today.
While with Newhall Publications as Director of Marketing, Editorial & PR and Promotions, Sandra also pioneered the creation of specific subscriber clubs designed to provide readers with a range of additional value-for-money benefits. These included vacation clubs, discount clubs, loyalty and reward cards and other concepts that were totally unique at that time.
LAVERY ROWE ADVERTISING, UK
Lavery Rowe Advertising, Britain’s premier direct response/mail order advertising agency hand-picked Sandie to become their New Business Development Director with two important mandates: to create a dedicated natural health division, and also to provide existing clients with large mail order databases with new opportunities to develop their brands, build loyalty, create community with their customers, expand their databases, and increase revenue.
1) Sandie invented, and together with the Agency pioneered, the MAGALOGUE CONCEPT – a mail order catalogue that broke all the traditional rules by providing editorial content geared towards the specific interests of the client’s customer base, with a view to entertaining, informing while boosting longevity of the magalogue and generating increased sales.) Revenues soared, customers were thrilled, and brand loyalty was assured. This concept is still being successfully utilized throughout the UK, Europe and USA.
2) While supplements, herbs and natural health and beauty products were considered fringe interests, Sandie foresaw a swing away from remedial medicine to preventive medicine. Having developed considerable knowledge of alternative and complementary therapies and health approaches as a journalist writing on such subjects, Sandie focused her energy on promoting the Agency’s unique ability to support the infant natural health industry. Lavery Rowe is now widely recognized in the lucrative natural health and supplements industry as the leading British Direct Response/Mail Order Advertising Agency specializing in this arena with a prestigious client base of supplement and natural health and beauty products manufacturers and suppliers.
GOLDSHIELD HEALTHCARE, UK
To help them grow, newly established Goldshield Healthcare sought a consultant with specific (and rare) specialities. Their brief: to find a creative, solutions-oriented editorial, marketing and communications specialist who also had in-depth knowledge in nutritional medicine and natural health-related products.
After appointing Sandie to help identify and spearhead innovative new methods of communication and develop their business, Goldshiel Healthcare, part of Goldshield Group PLC (a multi-national publicly listed pharmaceutical and consumer health company) quickly became the UK’s premier supplier of nutritional supplements and health products. Click for more insight into the variety of communication methods Sandie used to help create Goldshield’s succes.
21st CENTURY VITAMINS HEALTHCARE, USA
21st Century Vitamins wanted to update their image with a friendly yet professional new website, so they hired Sandie Sedgbeer and Justin Harrison, one of Sandie’s highly talented expert team of software programmers and web developers, to manage and complete the task.
LABORATOIRE MEDOSAN, SWITZERLAND
When Swiss Company, Laboratoire Medosan, wanted to create a 100% natural Swiss beauty solutions catalogue and direct marketing campaign with a difference, Sandie Sedgbeer was their first choice as editorial/marketing/publishing consultant.
PLANETLIGHTWORKER MAGAZINE, ONLINE & INTERNATIONAL
Sandie stepped into the spiritual media arena in 1999 when she founded PlanetLightworker Magazine (initially launched in conjunction with Steve Rother of the Lightworker Corporation)—a monthly online new thought/metaphysical magazine, whose archives, despite not being updated since 2009, still attract an average of ½ million hits every month from an audience in 43 countries.
CHILDREN OF THE NEW EARTH MAGAZINE, INTERNATIONAL PRINT & ONLINE EDITIONS
Children of the New Earth Magazine was launched in 2003, which, after 2 years in print, went fully online in 2005, and ultimately became INSPIRED PARENTING magazine.
COSMIKIDS, INC. USA
From 2007-2009 Sandie served as Chief Innovation Officer and Managing Director of Media, Marketing & Publishing for CosmiKids, Inc.
Today, Sandie’s work straddles both the corporate and the conscious ‘new thought’ arenas. As well as providing marketing, publishing and media consultancy services for a variety of corporate and mainstream clients, she also offers a range of creative media services to those in the conscious community seeking to birth new business projects, develop and expand an existing business or build their platforms, brands and profiles. These services include business development, management and conscious marketing solutions, to writing, coaching, web design, and publishing consultancy services.
PAST AND PRESENT CLIENTS INCLUDE:
Christine Day—www.frequenciesofbrilliance.com and www.christinedayonline.com
Suzy Miller—www.bluestarbrilliance.com, www.suzymiller.com
21st Century Healthcare, USA
21st Century Petcare, USA
Joan and John Walker—www.joanandjohnwalker.com
Gail Harris Online—www.gailharrisonline.com
JEvolve with Jennifer—www.jenniferevanko.com
Plus a host of authors, Publishers, Advertising and Direct Marketing Agencies, and corporate clients in Europe and the USA.
If your business could use some alchemy, find out what YOU can achieve with the advantage of 30+ years of high level resonance marketing, publishing, and media communications expertise to guide you.
Email: sandiesedg @ me.com.